Friday, October 12, 2018

Confirmation Bias and Cognitive Dissonance


Confirmation bias, also called confirmatory bias or myside bias,[Note 1] is the tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.[1] It is a type of cognitivebias and a systematic error of inductivereasoning. People display this bias when they gather or remember information selectively, or when they interpret it in a biased way. The effect is stronger for emotionally charged issues and for deeply entrenched beliefs.



In the field of psychology, cognitive dissonance is the mental discomfort (psychological stress) experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values. This discomfort is triggered by a situation in which a belief of a person clashes with new evidence perceived by that person. When confronted with facts that contradict personal beliefs, ideals, and values, people will find a way to resolve the contradiction in order to reduce their discomfort.

I don't know about the rest of you but I certainly vacillate between the two of these from time to time and definitely in the past 5+ years in dealing with this situation regarding Sunchaser Vacation Villas.